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Reverence Film Festival Development Proceeds - Preparing Tampa Bay Film for renewed war in indie film
Saturday, May 14, 2011 - 6:45 PM - Tampa Indie Film Log for Filmmaker C. A. Passinault
Tampa Film Blog Reboot Turns Into Overhaul. Content Retained.
As stated in a recent post
on the new Tampa Designer
Blog, which has not launched yet at the time of this post,
many of my blogs were slated to be rebooted, with most of their content
shelved and slowly added back over time, along with new blog posts. This
will probably still be the case with my photography blogs, but it proved
to be impossible with the Tampa Film Blog, as removing the content which
I spent months properly organizing would have been like ripping out its
heart. Despite the controversial nature of some of the content, it would
have hurt the site to remove that, too, as well as created a lot of work
for me to maintain the integrity of the site organization as I removed
content. So, the content stays.
I’ve learned my lesson, too. From now on, whenever I write and publish
a new post on any of my blogs, I will properly format and organize it.
With the hundreds of pages of content on the Tampa Film Blog, it would
have been, by far, the top result for any inquiry about Tampa film if
I had organized it from the start and kept organizing it is I went along
the past three years. I should have also sat down and designed the blog
correctly from the beginning. The search engines would have properly indexed
the content, and it would have been great. Because I did not plan out
the site properly, I made mistakes that beginners make, and mistakes which
went against everything that I know about web design and SEO (I figured
that I’d get back to it, and that all of the content alone would
carry it. Little did I know that too much content was as bad as too little,
as the search engines choked on the content, and all of this writing was
not cost-effective, as very little of it was indexed due to the bad organization).
As a result, I now have a huge blog with tons of relevant information
on Tampa indie film, and the search engines are largely ignoring it. With
the exception of my Tampa DJ Blog, most of my other blogs suffered the
same fate as the same mistakes were made (although my photography blogs
were doing quite well the summer of 2010, before more content sunk them
in the search results. The same thing had happened to the Tampa DJ Blog,
which was at the top of search results, and then plummeted as it became
overloaded with content. When I removed some of the content for the DJ
Blog, it restored it back to number 1. I recently removed most of the
photography blog content, and, in theory, this should also restore the
blogs back to top search results once they are indexed again. I’m
still waiting, though, so I’ll have to get back to everyone about
that, but if it works, I may not have to completely reboot those blogs).
The Tampa Film Blog is my second largest blog, and despite all of that
content, its poor search engine performance has been frustrating. Although
most of my sites do extremely well in SEO efforts, the Tampa Film Blog
isn’t doing so well. I did finally fix the blog and organized it
perfectly a few months ago, but the search engines are still hung up on
old files on the site, and were not crawling the new content. Really annoyed
about this, I went into the site, deleted the old files, and cleaned it
up. I took the old film blog completely off of the server (On 05/23/11,
after this post), deleted all of the files, and then uploaded the fixed
version. This should fix those old mistakes, as there are no longer any
outdated files for the search engines to get stuck on, but it is going
to take time and work, even though content is far from a problem with
the Tampa Film Blog.
Of course, the meta nature of the Tampa Bay Film sites have been compensating
for this deficiency, although that was not the intention of the original
design. The Tampa Bay Film Online Film Festival, in particular, is doing
very well, and since the Tampa Film Blog is a part of every site in the
Tampa Bay Film network, including the online film festival, it gets a
lot of readers and a lot of traffic. This said, the entire point of a
meta site, which is an interlinked network of related web sites, is for
each site to be a solidly-performing stand-alone site, and the inter connectivity
further enhances the sites.
This works, but it is going to take a lot of time. A lot of time. Another
problem was that the Tampa Bay Film sites expanded too quickly, and a
lot of the content of the main Tampa Bay Film site was cannibalized for
the other sites. This rapid expansion, with content which was spread too
thin, caused a vacuum of sorts, and none of the sites, with the exception
of the online film festival, is doing well in searches, except for over
at Yahoo.
Give it time, though, as content is added to all of the sites, and it
is organized as it is added. The sites will be where they need to be when
they have to be, and it will take a few more years.
Regarding content on the Tampa Film Blog, it was decided that the content
would remain, and we’d work on the search indexing over time. Since
the content is now organized, it will eventually be indexed properly.
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UPDATED 03/14/12
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