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Saturday, May 09, 2009 - 11:00 PM - Tampa Indie Film Log for Filmmaker C. A. Passinault
Why Tampa Film Festival Organizers Need To Promote Effectively
I actively search for information
about Tampa film festivals. If I cannot find the information, it is highly
unlikely that 
others
will be able to, also. No wonder attendance is so low with certain Tampa
film festivals!
Well, I won't be making that mistake with my own Tampa film festivals. Any film festival organizer who specifically markets to local filmmakers and cliques of "fans" on Myspace handicaps themselves. A film festival should also be marketed well to the general public, with the target market being fans of the indie films that you have selected for your play list. My film festivals are not dependent upon the small Tampa film scene to support them. They are marketed to the general public with real web sites and other marketing investments. My target audience will easily, and instantly, be able to get the information about what is going on. While information will be published on Myspace for maximum promotion, Myspace will be an afterthought, as it should never be used as a primary way of marketing. The real deal will be the web sites that my film festivals have.
As you can guess, I am (still) very annoyed right now! I tried to get a hold of Danford (again), and once more I had to leave a message on voice mail. What I am particular displeased about is the lack of courtesy where he did not return any of my calls in the past month and let me know what is going on. It really messed up my schedule for June, and I had no way of checking up on the film festival which I had scheduled my time to attend. I am also annoyed that it takes longer, and takes more work, to prepare to cover film festivals. I cannot pick up and go at the last minute any more. I have a busy schedule, often scheduled out as far as a month, and I now have certain, um, security protocols to address each and every time. People have to know where I am going and when I will check in. I have to have people with me as well as people with me who are not obvious. These things take planning, and time. It's no longer simple to be a free spirit and to simply do what I want to. I have some serious responsibilities.
As I told Paul Guzzo once regarding the now-defunct Tampa Film Review in my film festival reviews: If you fail to plan your film festival and do not make it into a worthwhile endeavor, you disrespect your guests. This is the golden rule of event planning. Respect your target audience, and demonstrate that you respect them, by planning an effective event, and by doing everything possible to promote it and to make it a success. What's next? Do professional event planners have to invade and demonstrate how Tampa film festivals should be done?
Also, let it be known that, if any Tampa film festival series is discontinued, then I will be inspired to write a review about the film festival as a complete series, in addition to the reviews which I have already done on individual film festival events or years. I will be doing a review of the 2009 Tampa Film Review, which was only one event. I will also be doing a review of the Tampa Film Review covering the entire event series, with all of the film festival events. The score of the Tampa Film Review series as a whole will be lower than the 2009 Tampa Film Review event, because it ended on a high note.
It will be so much better when film festival standards are set in the Tampa market, because it will displace the chaos of poorly planned, ineffective film festivals.
I also like one of my slogans that I found tonight on the Tampa Bay Film site, which I had forgotten about. "Is that film festival any good? We tell you if it's worth it". Food for thought.
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UPDATED 12/09/10
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